WORLD PREMIERE! The incredible sort-of-true story of John Broadus Watson, father of Behaviorism and modern advertising. He has the power to control your brain.
Indeed, we suspect he’s making you read this now.
"...triumphant... wickedly entertaining... feels suspiciously like a groundbreaking new musical." -L.A. Times
"...a beautifully acted, entrancing spectacle..."-L.A. Weekly (GO!)
"...delightfully twisted... laugh-loaded... Act 1 is a near non-stop knee slapper... relentlessly funny songs." -Stage Raw (PICK OF THE WEEK)
"...a transcendent breakthrough... this is LA's intimate theater at its complicated best. Don't miss this one." -KCRW
"...brilliant staging, sparkling dialogue, side-splitting humor, and catchy tunes with lyrics that are by turns witty and trenchant... An awesome theater experience." -Dr. Alan J. Fridlund, Associate Professor, Psychological & Brain Sciences, UC Santa Barbara